:root{--bg:#f6efe8;--paper:#fffaf5;--choc:#3a211b;--cocoa:#6e4436;--caramel:#c8844f;--milk:#ead6c3;--line:#e6d3c3;--muted:#8d7569;--green:#3c6b4d;--red:#9b4b46;--shadow:0 18px 50px rgba(66,36,27,.12)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,Segoe UI,sans-serif;background:var(--bg);color:var(--choc)}a{color:inherit}.topbar{height:72px;display:flex;align-items:center;justify-content:space-between;max-width:1180px;margin:auto;padding:0 24px}.brand{font-family:Georgia,serif;font-weight:700;font-size:24px;text-decoration:none}.top-cta{text-decoration:none;border-bottom:1px solid var(--caramel);padding:8px 0}.hero{max-width:1180px;margin:16px auto 80px;padding:72px 64px;min-height:570px;border-radius:36px;background:linear-gradient(135deg,#45271f,#6c3f2f 60%,#9f6943);color:#fff7ef;display:grid;grid-template-columns:1.08fr .92fr;align-items:center;overflow:hidden;box-shadow:var(--shadow)}.hero h1{font-family:Georgia,serif;font-weight:500;font-size:clamp(44px,6vw,78px);line-height:.98;letter-spacing:-2px;margin:16px 0 24px}.hero p{max-width:600px;font-size:19px;line-height:1.6;color:#f1ddd0}.eyebrow{text-transform:uppercase;letter-spacing:.16em;font-size:12px;font-weight:800;color:var(--caramel)}.hero .eyebrow{color:#e7ad78}.button{display:inline-flex;border:0;border-radius:999px;background:var(--caramel);color:white;text-decoration:none;padding:15px 24px;font-weight:800;cursor:pointer;box-shadow:0 8px 22px rgba(200,132,79,.25)}.hero-cake{position:relative;height:390px}.plate{position:absolute;width:360px;height:56px;border-radius:50%;background:#d7b69d;bottom:30px;left:50%;transform:translateX(-50%);box-shadow:0 15px 0 rgba(40,20,15,.2)}.cake{position:absolute;left:50%;transform:translateX(-50%);border-radius:24px 24px 18px 18px;background:linear-gradient(90deg,#2a1612,#5a3027,#311a15);box-shadow:inset 0 -14px 0 rgba(0,0,0,.12)}.c1{width:300px;height:120px;bottom:74px}.c2{width:235px;height:108px;bottom:184px}.cream{position:absolute;left:50%;bottom:274px;transform:translateX(-50%);width:235px;height:42px;background:#efcbb4;border-radius:50%;box-shadow:0 13px 0 #c1784d}.berry{position:absolute;width:38px;height:38px;background:#7d2730;border-radius:50%;bottom:310px;box-shadow:inset -6px -8px 0 rgba(0,0,0,.15)}.b1{left:44%}.b2{left:55%;bottom:326px}.b3{left:63%}.section{max-width:1180px;margin:0 auto 80px;padding:0 24px}.section-head{max-width:650px;margin-bottom:30px}.section h2,.order-section h2{font-family:Georgia,serif;font-size:44px;font-weight:500;margin:8px 0}.section-head p,.order-copy p{color:var(--muted);font-size:17px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.card{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:24px;min-height:220px;display:flex;flex-direction:column;justify-content:space-between;transition:.2s}.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}.card-art{height:70px;border-radius:18px;background:linear-gradient(135deg,var(--milk),#d9a97d);position:relative;overflow:hidden}.card-art:after{content:"";position:absolute;width:90px;height:48px;border-radius:50% 50% 18px 18px;background:var(--choc);left:22px;bottom:0;box-shadow:22px -13px 0 #f0d2bc}.card h3{font-family:Georgia,serif;font-size:24px;margin:18px 0 8px}.card p{color:var(--muted);margin:0 0 20px;line-height:1.45}.card-foot{display:flex;align-items:center;justify-content:space-between}.choose{border:0;background:none;color:var(--cocoa);font-weight:800;cursor:pointer}.trust{max-width:1132px;margin:0 auto 90px;background:#ead8c8;border-radius:28px;padding:28px 34px;display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.trust div{display:flex;flex-direction:column;gap:5px}.trust span{color:var(--muted);font-size:14px}.order-section{max-width:1180px;margin:0 auto 80px;padding:56px 64px;background:var(--paper);border-radius:32px;display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;box-shadow:var(--shadow)}.order-form{display:grid;gap:15px}.order-form label{display:grid;gap:7px;font-size:13px;font-weight:750}.order-form input,.order-form select,.order-form textarea{width:100%;border:1px solid var(--line);background:white;border-radius:13px;padding:13px 14px;font:inherit;color:var(--choc);outline:none}.order-form input:focus,.order-form select:focus,.order-form textarea:focus{border-color:var(--caramel);box-shadow:0 0 0 3px rgba(200,132,79,.12)}.two{display:grid;grid-template-columns:1fr 1fr;gap:12px}.form-bottom{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:4px}.form-bottom div{display:grid}.muted{color:var(--muted);font-size:12px}.form-bottom strong{font-size:22px}.form-status{min-height:24px;margin:0;color:var(--green)}footer{text-align:center;padding:30px;color:var(--muted);font-size:13px}
/* admin */.admin-body{background:#f3ece5}.admin-wrap{max-width:1380px;margin:auto;padding:28px}.admin-nav{display:flex;align-items:center;gap:14px;margin-bottom:24px}.admin-nav .brand{margin-right:auto}.admin-nav a:not(.brand){padding:9px 13px;border-radius:12px;text-decoration:none;background:white;border:1px solid var(--line)}.admin-head{display:flex;align-items:end;justify-content:space-between;gap:24px;margin:18px 0 22px}.admin-head h1{font-family:Georgia,serif;font-size:42px;margin:0}.filters{display:flex;gap:10px;flex-wrap:wrap}.filters input,.filters select{border:1px solid var(--line);background:white;border-radius:12px;padding:11px 13px}.panel{background:white;border:1px solid var(--line);border-radius:20px;overflow:hidden}.table-scroll{overflow:auto}table{width:100%;border-collapse:collapse;font-size:14px}th{text-align:left;color:var(--muted);font-size:11px;text-transform:uppercase;letter-spacing:.08em;background:#fcf8f4}td,th{padding:13px 14px;border-bottom:1px solid #efe5dd;white-space:nowrap}td.wrap{white-space:normal;min-width:180px}.status-select{border:1px solid var(--line);border-radius:9px;padding:8px;background:#fff}.pill{display:inline-block;padding:5px 8px;border-radius:999px;font-size:11px;font-weight:800}.pill.sent{background:#e4f1e8;color:var(--green)}.pill.failed{background:#f6e2df;color:var(--red)}.pill.disabled,.pill.synthetic{background:#eee8e3;color:#73635b}.empty{padding:50px;text-align:center;color:var(--muted)}.summary-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-bottom:16px}.metric{background:white;border:1px solid var(--line);border-radius:18px;padding:18px}.metric span{display:block;color:var(--muted);font-size:12px;margin-bottom:8px}.metric strong{font-size:28px}.analytics-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.analytics-card{background:white;border:1px solid var(--line);border-radius:20px;padding:20px;min-height:300px}.analytics-card h2{font-family:Georgia,serif;font-size:26px;font-weight:500;margin:0 0 18px}.rank-row,.channel-row{display:grid;grid-template-columns:1fr auto;gap:8px;padding:10px;border-radius:11px;cursor:pointer}.rank-row:hover,.channel-row:hover{background:#f7eee7}.bar-track{height:8px;background:#eee4dc;border-radius:9px;overflow:hidden;margin-top:7px}.bar{height:100%;background:var(--caramel);border-radius:9px}.funnel-row{display:grid;grid-template-columns:110px 1fr 55px;gap:10px;align-items:center;margin:11px 0}.heatmap{display:grid;grid-template-columns:48px repeat(12,1fr);gap:3px;font-size:10px}.heat-cell{height:24px;border-radius:5px;background:rgba(200,132,79,var(--a,.08));display:grid;place-items:center}.sparkbars{height:210px;display:flex;align-items:end;gap:4px;padding-top:20px}.sparkbar{flex:1;background:var(--caramel);min-width:3px;border-radius:4px 4px 0 0;position:relative}.sparkbar:hover:after{content:attr(data-tip);position:absolute;bottom:100%;left:50%;transform:translateX(-50%);background:var(--choc);color:white;font-size:10px;padding:5px 7px;border-radius:6px;white-space:nowrap;z-index:2}.analytics-actions{display:flex;gap:10px;align-items:center}.clear-filter{border:1px solid var(--line);background:white;border-radius:12px;padding:10px 12px;cursor:pointer}.active-filter{font-size:13px;color:var(--cocoa)}
@media(max-width:850px){.hero{margin:8px 12px 50px;padding:45px 28px;grid-template-columns:1fr;min-height:0}.hero-cake{height:320px}.cards{grid-template-columns:1fr}.trust{margin:0 12px 60px;grid-template-columns:1fr}.order-section{margin:0 12px 60px;padding:34px 24px;grid-template-columns:1fr;gap:20px}.summary-grid{grid-template-columns:1fr 1fr}.analytics-grid{grid-template-columns:1fr}.admin-wrap{padding:16px}.admin-head{align-items:start;flex-direction:column}.two{grid-template-columns:1fr}.topbar{height:62px}.hero h1{font-size:48px}}

/* AI seller chat */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.sales-chat{position:fixed;right:22px;bottom:22px;z-index:50}
.sales-chat-toggle{width:58px;height:58px;border:0;border-radius:50%;background:var(--choc);color:white;font-weight:900;font-size:16px;box-shadow:0 14px 34px rgba(58,33,27,.28);cursor:pointer}
.sales-chat-panel{position:absolute;right:0;bottom:72px;width:min(380px,calc(100vw - 28px));height:min(560px,72vh);background:var(--paper);border:1px solid var(--line);border-radius:24px;box-shadow:0 24px 70px rgba(58,33,27,.24);overflow:hidden;grid-template-rows:auto 1fr auto auto}
.sales-chat-panel:not([hidden]){display:grid}
.sales-chat-head{padding:16px 18px;background:var(--choc);color:white;display:flex;align-items:center;justify-content:space-between;gap:12px}.sales-chat-head div{display:grid;gap:2px}.sales-chat-head span{font-size:12px;color:#ead6c3}.sales-chat-head button{border:0;background:transparent;color:white;font-size:28px;line-height:1;cursor:pointer}
.sales-chat-messages{padding:16px;overflow:auto;display:flex;flex-direction:column;gap:10px;background:#fbf5ef}.chat-message{max-width:88%;padding:11px 13px;border-radius:16px;line-height:1.45;font-size:14px;white-space:pre-wrap}.chat-message.assistant{align-self:flex-start;background:white;border:1px solid var(--line);border-bottom-left-radius:5px}.chat-message.user{align-self:flex-end;background:var(--cocoa);color:white;border-bottom-right-radius:5px}.chat-fill-order{margin-top:10px;border:0;border-radius:999px;background:var(--caramel);color:white;padding:9px 13px;font-weight:800;cursor:pointer}
.sales-chat-form{padding:12px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr auto;gap:8px;background:white}.sales-chat-form textarea{resize:none;border:1px solid var(--line);border-radius:12px;padding:10px;font:inherit;color:var(--choc);outline:none}.sales-chat-form textarea:focus{border-color:var(--caramel)}.sales-chat-form button{border:0;border-radius:12px;background:var(--caramel);color:white;padding:0 14px;font-weight:800;cursor:pointer}.sales-chat-form button:disabled{opacity:.55;cursor:wait}.sales-chat-status{min-height:20px;margin:0;padding:0 14px 10px;background:white;color:var(--muted);font-size:12px}
@media(max-width:850px){.sales-chat{right:14px;bottom:14px}.sales-chat-panel{position:fixed;left:14px;right:14px;bottom:82px;width:auto;height:min(520px,68vh)}.order-section{padding-bottom:96px}}

/* Period filters + owner AI */
.analytics-wide{grid-column:1/-1}.period-filter{display:flex;gap:5px;padding:4px;background:#eadfd5;border-radius:14px}.period-filter button{border:0;background:transparent;border-radius:10px;padding:8px 11px;color:var(--cocoa);font-weight:750;cursor:pointer}.period-filter button.active{background:white;color:var(--choc);box-shadow:0 3px 12px rgba(58,33,27,.08)}
.owner-ai-card{display:grid;gap:16px}.owner-ai-head{display:flex;align-items:end;justify-content:space-between;gap:16px}.owner-ai-head h2{margin:4px 0 0}.owner-ai-period{font-size:13px;color:var(--cocoa);padding:7px 10px;background:#f5e9de;border-radius:999px}.owner-ai-quick{display:flex;gap:8px;flex-wrap:wrap}.owner-ai-quick button{border:1px solid var(--line);background:#fffaf5;border-radius:999px;padding:9px 12px;color:var(--cocoa);font-weight:700;cursor:pointer}.owner-ai-messages{max-height:420px;overflow:auto;padding:16px;background:#f8f0e8;border-radius:16px;display:flex;flex-direction:column;gap:10px}.owner-ai-message{max-width:88%;padding:12px 14px;border-radius:16px;white-space:pre-wrap;line-height:1.5}.owner-ai-message.assistant{align-self:flex-start;background:white;border:1px solid var(--line)}.owner-ai-message.user{align-self:flex-end;background:var(--choc);color:white}.owner-ai-message span{display:block;margin-top:8px;font-size:11px;color:var(--muted)}.owner-ai-form{display:grid;grid-template-columns:1fr auto;gap:10px}.owner-ai-form textarea{resize:vertical;min-height:54px;border:1px solid var(--line);border-radius:13px;padding:12px;font:inherit;color:var(--choc)}.owner-ai-form button{border:0;border-radius:13px;background:var(--caramel);color:white;padding:0 18px;font-weight:800;cursor:pointer}.owner-ai-status{min-height:20px;margin:0;color:var(--muted);font-size:13px}
@media(max-width:850px){.analytics-actions{align-items:flex-start;flex-direction:column}.period-filter{width:100%}.period-filter button{flex:1}.owner-ai-head{align-items:flex-start;flex-direction:column}.owner-ai-form{grid-template-columns:1fr}.owner-ai-form button{padding:13px}.analytics-wide{grid-column:auto}}

/* Owner AI team */
.owner-team-card{display:grid;gap:16px}.owner-team-intro{margin:-4px 0 0;color:var(--muted);line-height:1.55}.owner-team-steps{display:grid;gap:8px}.owner-team-step{display:grid;grid-template-columns:32px 1fr auto;align-items:center;gap:10px;padding:11px 12px;background:#fbf5ef;border:1px solid var(--line);border-radius:13px}.owner-team-step-number{width:28px;height:28px;display:grid;place-items:center;border-radius:50%;background:#eadfd5;color:var(--cocoa);font-size:12px;font-weight:800}.owner-team-step div{display:grid;gap:3px}.owner-team-step div span{color:var(--muted);font-size:12px}.owner-team-step-status{color:var(--green);font-size:18px}.owner-team-audit{display:flex;align-items:center;gap:10px;flex-wrap:wrap}.owner-team-audit ul{width:100%;margin:0;padding-left:22px;color:var(--cocoa)}.owner-team-audit-badge{display:inline-flex;padding:7px 10px;border-radius:999px;font-size:12px;font-weight:900}.owner-team-audit-badge.pass{background:#e4f1e8;color:var(--green)}.owner-team-audit-badge.revise{background:#f6e2df;color:var(--red)}.owner-team-revision{font-size:12px;color:var(--muted)}.owner-team-messages{max-height:500px}

/* v0.5 public growth funnel */
.growth-public-body{background:#f7efe8;color:var(--choc)}.guide-wrap,.selector-wrap{max-width:980px;margin:0 auto;padding:70px 22px 90px}.guide-hero,.selector-copy{max-width:760px;margin-bottom:28px}.guide-hero h1,.selector-copy h1{font-family:Georgia,serif;font-size:clamp(42px,7vw,72px);line-height:.98;margin:12px 0 20px;font-weight:500}.guide-problem,.selector-copy p{font-size:18px;line-height:1.6;color:var(--cocoa)}.guide-card,.selector-form,.selector-result{background:white;border:1px solid var(--line);border-radius:26px;padding:28px;box-shadow:0 18px 50px rgba(58,33,27,.08)}.guide-card h2,.selector-result h2{font-family:Georgia,serif;font-size:34px;font-weight:500;margin:0 0 16px}.guide-body{font-size:17px;line-height:1.7;color:var(--cocoa);white-space:pre-line}.guide-checklist{display:grid;gap:10px;margin:24px 0}.guide-checklist div{display:grid;grid-template-columns:34px 1fr;gap:10px;align-items:center;padding:12px;background:#fbf5ef;border-radius:14px}.guide-checklist b{width:30px;height:30px;display:grid;place-items:center;border-radius:50%;background:var(--caramel);color:white}.selector-wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:30px;align-items:start}.selector-form{display:grid;gap:13px}.selector-form label{display:grid;gap:6px;font-size:13px;font-weight:800}.selector-form input,.selector-form select{border:1px solid var(--line);border-radius:12px;padding:12px;background:white;font:inherit;color:var(--choc)}.selector-result{grid-column:1/-1}.selector-cakes{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:18px 0}.selector-cake{display:grid;gap:8px;padding:16px;background:#fbf5ef;border-radius:14px}.selector-cake span{color:var(--green);font-weight:800}@media(max-width:850px){.selector-wrap{grid-template-columns:1fr;padding-top:40px}.selector-cakes{grid-template-columns:1fr}.guide-wrap{padding-top:40px}}

/* v0.5 owner growth */
.site-nav{display:flex;align-items:center;gap:12px}.site-nav>a:not(.top-cta){text-decoration:none;color:var(--cocoa);font-size:13px;font-weight:750}.growth-summary{grid-template-columns:repeat(6,1fr)}.growth-section-head{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:18px}.growth-section-head h2{margin:4px 0 0}.growth-select{border:1px solid var(--line);background:white;border-radius:12px;padding:10px 12px;color:var(--choc)}.growth-funnel{display:grid;gap:10px}.growth-stage{display:grid;grid-template-columns:34px 1fr;gap:12px;align-items:center}.growth-stage-number{width:32px;height:32px;display:grid;place-items:center;border-radius:50%;background:#eadfd5;color:var(--cocoa);font-weight:850}.growth-stage-title{display:flex;justify-content:space-between;gap:12px;margin-bottom:6px}.campaign-toggle{border:0;border-radius:999px;padding:7px 10px;background:#eee8e3;color:#73635b;font-weight:800;cursor:pointer}.campaign-toggle.active{background:#e4f1e8;color:var(--green)}.tracked-link{display:flex;align-items:center;gap:8px}.tracked-link code{font-size:11px}.tracked-link button{border:1px solid var(--line);background:white;border-radius:8px;padding:6px 8px;cursor:pointer}.content-plan-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.content-day{border:1px solid var(--line);border-radius:16px;padding:16px;background:#fbf7f3}.content-day.selling{border-left:5px solid var(--caramel)}.content-day.expert{border-left:5px solid var(--green)}.content-day.engagement{border-left:5px solid #9279a8}.content-day-top{display:flex;justify-content:space-between;gap:10px;align-items:center}.content-day h3{font-size:18px;margin:14px 0 8px}.content-day p{margin:7px 0;line-height:1.45;color:var(--cocoa)}.content-day small{color:var(--muted)}.content-cta{font-weight:750}@media(max-width:1100px){.growth-summary{grid-template-columns:repeat(3,1fr)}}@media(max-width:850px){.site-nav>a:not(.top-cta){display:none}.growth-summary{grid-template-columns:1fr 1fr}.growth-section-head{align-items:flex-start;flex-direction:column}.content-plan-grid{grid-template-columns:1fr}.growth-table{min-width:980px}}